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Last updated: 21/01/2026

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We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

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1. Who We Are

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We provide a missed call SMS and follow-up service for businesses that rely on phone enquiries to capture new customers. Our service ensures that missed calls are acknowledged by SMS and, depending on the package chosen, followed up automatically to help convert enquiries into booked jobs.

If you have any questions about this policy or how we handle your data, you can contact us via the details provided on our website.

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2. Information We Collect

 

We may collect and process the following information:

Information you provide to us

• Name

• Business name

• Email address

• Phone number

• Billing details

• Account and subscription information

Information collected through use of our service

• Incoming call data (such as missed calls)

• SMS message content sent and received through our system

• Customer phone numbers contacting your business

• Message timestamps and delivery status

• Conversation history and lead notes (where applicable)

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Website usage data

• IP address

• Browser type and device information

• Pages visited and interaction data​

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3. How We Use Your Information

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We use your information to:

• Provide and manage our services

• Send automated SMS replies and follow-up messages

• Manage subscriptions, billing, and customer support

• Improve and optimise our messaging and services

• Communicate important service-related information

• Comply with legal and regulatory obligations

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We do not sell your data to third parties.

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4. Customer Data & Responsibility

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As part of our service, we process customer contact details on behalf of our clients (such as phone numbers of people calling your business).

You are responsible for ensuring that you have a lawful basis to communicate with your customers. We act as a data processor, and you remain the data controller for your customer data.

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5. SMS Messaging & Communications

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Our service sends SMS messages to callers who contact your business when a call is missed.
Messages are designed to acknowledge the call and, where applicable, follow up to assist with booking enquiries.

Message content is professionally written and optimised, but ultimate responsibility for communications sent under your business name remains with you.

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6. Third-Party Services

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We use trusted third-party providers to deliver our services, including:

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• Cloud phone and SMS providers

• Automation and messaging platforms

• Payment processors

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These providers only process data necessary to perform their services and are required to handle data securely and in accordance with data protection laws.

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7. Data Storage & Security

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We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, or alteration.

Data is stored securely and only accessible to authorised personnel.

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8. Data Retention

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We retain personal data only for as long as necessary to provide our services, comply with legal obligations, or resolve disputes.

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You may request deletion of your account and associated data, subject to legal and contractual requirements.

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9. Your Rights

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Under UK data protection laws, you have the right to:

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• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Request data portability

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Requests can be made using the contact details on our website.

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10. Cookies

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Our website may use cookies to improve user experience, analyse site traffic, and support marketing activity. You can control cookie preferences through your browser settings.

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11. Changes to This Policy​

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We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.